Amazon recently revealed new artificial intelligence tools at its big AWS conference in Las Vegas. These tools, called foundation models, let users create text, images, and videos easily. This move puts Amazon in competition with companies like Adobe and Meta, which are also offering cool AI services to help customers.
During the conference, Amazon’s CEO, Andy Jassy, shared that developers had many wishes for AI improvements. They wanted faster results, lower costs, and better ways to customize the tools. With these new offerings, Amazon aims to shake off opinions that it was slow to develop AI technology while others rushed ahead.
One exciting feature is called Nova Reel, which lets people make short videos, like six seconds long, perfect for showing products on Amazon. Soon, users will be able to create videos that last up to two minutes. People in the entertainment industry are eager to use these tools to speed up filmmaking.
However, there are concerns about whether these AI systems might steal ideas from other creators. Amazon also introduced Canvas, a tool that makes images from short text descriptions. Jassy assured users that they will include watermarks to ensure the content is used safely and responsibly.
Other new features will help people quickly analyze and process text as well. Overall, these tools are designed to make creative work easier and more efficient.