TikTok is back on mobile app stores in the US! When TikTok was taken down, a competing app called Xiaohongshu, also known as Rednote or China’s Instagram, became very popular. However, after TikTok came back, downloads of Rednote dropped by an incredible 91% in just five days.
According to Sensor Tower, TikTok’s downloads more than doubled once it reappeared on Apple and Google app stores. Other social apps like YouTube, Snap, Facebook, and Instagram also saw fewer downloads after TikTok returned.
Even though TikTok is back, it cost its parent company, ByteDance, a lot of money—about $142 million in US spending was lost while the app was gone.
TikTok’s future in the US isn’t certain yet. Former President Trump gave ByteDance 75 more days to sell TikTok’s US operations or risk facing a ban. So far, ByteDance has said no to selling, while various companies have shown interest, including Perplexity AI and Frank McCourt, a former owner of the Los Angeles Dodgers.
Currently, people in the US spend about $4.7 million a day on TikTok, which is slightly less than before it was removed. TikTok has 170 million users in the US, and because of its popularity, other platforms like YouTube and Instagram are changing to keep up with TikTok’s success.
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