The Mahakumbh Mela 2025 is happening right now, with around 550 million people coming to bathe in the holy rivers Ganga, Yamuna, and the legendary Saraswati. For those who can’t make it, an entrepreneur has created a ‘digital snan’ service. People can send their photos through WhatsApp, and he will dip them in the holy waters for ₹1,100 each.
This unique idea went viral on Instagram, but many online users didn’t like it. Some joked, “China has DeepSeek, we have DeepSnaan.” Others criticized this as a way to make money from religion, calling it “Andhbhakti,” which means blind faith. A user even wrote, “Gajab topibaz hai,” showing their disbelief.
Earlier, businessman Harsh Goenka also shared this idea online, calling it “Salvation now available on WhatsApp.”
The Mahakumbh Mela, known as the biggest spiritual gathering in the world, started on January 13, 2025, and will end on February 26. Over one crore (10 million) people have been bathing there every day since January 26, a record number! The total number of bathers has now crossed 52.96 crore, which is even more than the expected 40 to 45 crore.
Despite some incidents during the festival, people continue to flock to the holy site without stopping. By Sunday evening, 1.36 crore pilgrims had already taken their holy dips, showing no signs of slowing down.
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