In an exciting episode of Shark Tank India Season 4, a married couple, Sahil Vohra and Isha Chadha Vohra, introduced their breakfast brand, The Naturik Co., aiming to change how people eat breakfast in India. They are creating healthy and quick breakfast options, which really impressed the sharks and resulted in the first deal where all the sharks invested together this season!
The Naturik Co. focuses on nutritious foods that are low in calories but high in protein. Their offerings include special mixes for cheela (a type of pancake), sprouts, and tasty masala millet khichdi. Sahil and Isha want to provide easy, healthy, and preservative-free breakfast choices that taste great and respect Indian food traditions. They worked with award-winning chefs to make sure their breakfasts are both good for you and delicious. “We want breakfast to be healthier, quicker, and easier to make without losing any flavor,” Sahil said during their pitch. Their products are super easy to prepare, perfect for busy lifestyles.
The Sharks’ Exciting Response
From the start, the sharks were eager to connect with the couple. The atmosphere turned fun when Aman Gupta was challenged to cook a chilla, leading to some laughs between him and Anupam Mittal. Although there were funny moments, the sharks took the couple’s ideas very seriously. Sahil and Isha were looking for Rs 50 lakh for 2% equity but were met with lots of interest. Aman decided to offer Rs 1 crore for 5% equity, while Kunal Bahl and Anupam Mittal each suggested Rs 4 crore for 20% equity. Vineeta Singh and Peyush Bansal even matched offers of Rs 50 lakh for 2.5% equity.
Sahil explained how they planned to use the funds, saying, “We thought carefully about how to use this money. We need it to grow our brand both online and in stores.” They are already selling well, with their products available in 470 stores across Delhi-NCR.
The Bidding War and Final Deal
With so many sharks interested, Sahil and Isha suggested a deal with all five sharks. After negotiating, they agreed on Rs 4 crore for 22.22% equity in the company. This marked the first all-shark deal of the season, a big moment for The Naturik Co. “Our goal is to grow our brand in stores and on fast delivery apps like Swiggy Instamart, Blinkit, and Zepto,” Sahil shared after getting the investment.
The pitch also revealed that there was a fun coincidence: Sahil, Vineeta, and Kunal all went to the same school, DPS R.K. Puram. They shared a fun moment remembering their school days, with Kunal joking, “1000 students graduate from there every year!”
The Naturik Co.’s Growth Journey
Since starting in March 2023, The Naturik Co. has grown very quickly. Their first year brought in Rs 87 lakh in revenue, and they expect to make Rs 5.82 crore the next year! They balance their sales well, with 51% coming from stores and 49% online.
Sahil and Isha also talked about how important marketing on platforms like Amazon and Instagram is to their success. Their goal continues to move forward as they look to grow into new markets and reach more customers.
With the new investment of Rs 4 crore, The Naturik Co. is ready for fast growth in availability and market reach. Sahil and Isha’s unique take on breakfast foods and solid business plans make them a brand to watch in the health food sector!
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