Filmmaker Andy Muschietti recently talked about why his 2023 movie, The Flash, did not do well at the box office. The superhero film received bad reviews and made only about $270 million worldwide, just a little more than the $200 million it cost to make. Muschietti mentioned that the film didn’t attract different types of moviegoers.
In an interview on Radio Tu’s YouTube show La Baulera del Coso, he said, “The Flash failed for many reasons, but one big reason is that it didn’t appeal to all four types of audiences. When you spend $200 million on a movie, you want to attract everyone, even grandmothers!”
He also learned that many people, especially women, just weren’t interested in The Flash as a character. However, he’s still proud of the movie.
The “four quadrants” refer to four main audience groups: young men, older men, young women, and older women. The Flash starred Ezra Miller as The Flash and included actors like Sasha Calle, Michael Shannon, and Michael Keaton.
The movie faced a lot of trouble before it was released, especially because Ezra Miller had some legal problems, including accusations of bad behavior.
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