JLR Surpasses Audi: A New Era for Luxury Car Sales!

Jaguar Land Rover (JLR), owned by Tata, has made it to the top three luxury car brands in the market. They have moved ahead of Audi and sold over 50,000 luxury cars in the fiscal year 2025, even though this is just a 3% increase, the slowest growth in three years.

During the last part of the year, from January to March 2025, sales dropped because of issues with the stock market and worries about the economy. Despite that, the total sales reached 51,406 cars for the whole year, a slight increase compared to before.

JLR did really well this year, especially since there were very few Jaguar models available—all thanks to the Defender, Range Rover, and Range Rover Sport vehicles. They sold 6,183 Defender SUVs, which is an impressive 40% increase compared to last year’s sales of 4,417. Audi, on the other hand, sold 5,990 cars, which is a drop of 15% from last year’s 7,027 units.

Rajan Amba, the Managing Director of JLR India, mentioned that the Defender was their best-selling model, growing by 90% this year. The Range Rover and Range Rover Sport models also did well with growth rates of 72% and 42%, respectively. He’s hopeful that this positive trend continues into the next year.

In contrast, Audi is facing problems, partly due to limited car availability and issues surrounding the Red Sea crisis. Even though they started 2025 with some growth, they see challenges ahead until new cars are released.

Despite JLR’s strong performance, they are still behind Mercedes-Benz and BMW, which are the top two brands in luxury cars. Mercedes-Benz sold 18,928 vehicles this year, marking a 4% increase. BMW’s sales also went up by 5%, reaching 15,266 cars. Mercedes’ CEO stated that new car releases and network improvements have helped boost sales but warned that overall industry sales could be flat or decline in the next year.

Vikram Pawah, CEO of BMW India, talked about the steady demand for their cars, especially electric vehicles. He is confident that they will continue to grow in this area.