Earlier this month, a Scandinavian Airlines (SAS) flight took off from Copenhagen with a secret destination called “Destination Unknown.” This special flight was just for members of SAS’s EuroBonus loyalty program. The passengers didn’t know where they were going, except it was somewhere in the Schengen area, which is a group of European countries where people can travel freely.
To keep it a surprise, even the tracking website, Flightradar24, didn’t reveal the destination until the last minute. Why do this? SAS wants to bring back the thrill of adventure when you travel. You don’t know where you’re going, which makes it exciting! “Travel is about discovery, and Destination Unknown helps people explore new places without all the planning,” said Aron Backström, a VP at SAS.
To avoid problems with visas, this flight only went to places in the Schengen Zone. Do people actually want to fly to a surprise location? Yes! In a press release, SAS said that tickets for the last flight sold out in just four minutes!
The first Destination Unknown flight took place in 2024, and passengers ended up in Athens. This year, on April 4, the flight took off from Copenhagen and landed in Seville, Spain. The trip lasted three days, from April 4 to April 7. Because travelers didn’t know where they were headed, they couldn’t book hotels normally. Instead, they picked types of hotels in advance without knowing their exact locations.
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