Kendrick Lamar’s Super Bowl Boost: A 430% Spike in Spotify Streams!

Kendrick Lamar’s Super Bowl LIX performance made a big splash! After his halftime show, his Spotify streams skyrocketed. Here are the cool details:

Lamar’s diss track “Not Like Us,” aimed at Drake, saw a huge 430% increase in streams right after the show. It even topped Spotify charts in the U.S. and around the world on February 10, 2025, with over 11 million streams that day.

He owned the top six spots on the U.S. Spotify charts. Many of his songs with SZA, like “luther,” “tv off,” and “squabble up,” also saw a lot of love from listeners. Lamar became the most-streamed artist both in the U.S. and worldwide. SZA, who sang with him, was the second-most streamed artist in the U.S. and fourth globally.

Lamar’s entire music collection got a 175% boost in streams! Older hits like “HUMBLE” went up by 300%, and “Money Trees” and “euphoria” both rose by 260%. SZA also had a great day, with her music getting an 80% increase in streams.

Lamar didn’t just shine on Spotify; his songs were also number one on Apple Music. His albums “GNX” and “DAMN.” claimed the top two spots on iTunes after the performance.

Super Bowl halftime shows are a huge chance for artists to shine. In the past, stars like Shakira and Lady Gaga also saw big boosts after their shows.

This year’s Super Bowl LIX was watched by 133.5 million people, making it the most-watched halftime show ever! Right after the show, Lamar even announced new tour dates with SZA.