On Wednesday, Infinite Reality, a company that focuses on artificial intelligence (AI), announced they are now valued at $12.25 billion after raising $3 billion in new funding. This puts them on the list of many startups that are growing rapidly thanks to AI technology.
Experts believe that AI companies will lead tech funding in 2025 because they expect AI to grow quickly in the next few years. Infinite Reality, which started in 2019, uses AI and innovative technologies to help brands and creators connect better with their audiences and make more money.
“We help our customers turn their regular 2D websites into exciting, interactive spaces and use AI to help them sell better,” said John Acunto, cofounder and CEO of Infinite Reality.
The fundraising came from a private investor interested in technology and real estate. Big names like entertainment giant Live Nation, T-Mobile Ventures, RSE Ventures, and Lux Capital have also invested in Infinite Reality. They’re backed by celebrities like DJ Steve Aoki, the band Imagine Dragons, and NBA player Rudy Gobert.
The excitement for AI companies has grown a lot since Sam Altman’s OpenAI launched ChatGPT in November 2022. AI firms played a big role in bringing up US venture capital funding, with a nearly 30% increase in total funds raised in 2024, according to data from Pitchbook.
Another AI startup, Anthropic, is working on raising about $2 billion, which would make it valued at $60 billion. Last month, Databricks also reached a $62 billion valuation after a huge $10 billion funding round, one of the largest in history.
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