On December 16, a special event called the Xiaomi Internet Partner Conference took place in New Delhi. Important people from the tech world, like developers, advertisers, and industry leaders, got together to discuss how to create a better digital shopping environment.
Nitesh Trivedi, who leads Xiaomi’s internet business in India and South Asia, said that Xiaomi is focused on creating a strong network of devices and services. Their platform, HyperOS, connects different devices and improves user experiences. Xiaomi offers tools like GetApps, Mi Ads, and PatchWall to help businesses grow through better advertising and engaging content.
Trivedi mentioned that India has one of the fastest-growing digital economies, with over 900 million people online. Xiaomi’s goal is to help both partners and users succeed through their “Grow with Xiaomi” strategy, which focuses on providing a helpful and open digital ecosystem.
Xiaomi’s GetApps allows developers to present their apps more effectively, making it easy for users to access services right from their home screens without needing downloads. This approach helps businesses reach more customers.
In addition, the Mi Ads system helps advertisers use smart technology to better understand their audience and improve their advertisements, which ultimately lowers costs and boosts results.
PatchWall is Xiaomi’s platform that improves content discovery on TVs. It helps users find what they want to watch and provides advertisers with better opportunities to engage with these viewers, especially during big events like the IPL and ICC Cricket World Cup.
Trivedi concluded that Xiaomi’s ecosystem is designed to help partners grow by connecting smart advertisements with their app ecosystem, making it easier for everyone to find success in India’s fast-growing digital world.
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