Sean “Diddy” Combs is facing serious legal problems, including sex trafficking charges. He is currently in jail at a tough New York City detention center. Because of this situation, Diageo, the company behind popular drinks like Gordon’s gin and Baileys, is thinking about selling Cîroc Vodka, a brand Diddy used to support. Experts say Cîroc could be worth over $100 million right now.
This discussion follows Diageo’s settlement with Diddy. He had accused the company of racism because they did not promote his vodka and tequila. Although details of the settlement are not fully known, insiders believe he received millions. Back in January, Diddy ended his connection with the brands and put his lawsuits on hold.
Diageo is having a tough time selling Cîroc since Diddy’s arrest in September, with reports showing a 15% drop in sales in important Asian markets. They are also facing challenges with Guinness beer, which has been in short supply in many UK pubs during the holiday season.
A Diageo spokesperson did not comment on reports about selling Cîroc. Recently, there have been many high-profile sales of luxurious alcohol brands, showing that there is still interest in this market.
Diddy’s Health in Jail
While in prison, Diddy has lost a lot of weight, which has caught public attention. After a recent court hearing, a reporter noticed that he looked “astonishingly thinner.” This is very different from his luxury lifestyle before going to jail. Diddy has been denied bail multiple times and was under suicide watch at first, but that was lifted when his lawyer said he was doing well.
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