New Delhi: The Indian government has taken action against coaching centers that trick people with false ads. They issued 45 notices and fined 19 coaching centers a total of ₹61.6 lakhs. This was shared by B.L. Verma, the Minister of State for consumer affairs, during a discussion in the Lok Sabha.
On November 13, the Central Consumer Protection Authority (CCPA) announced new rules called “Guidelines for Prevention of Misleading Advertisements in the Coaching Sector, 2024.” These rules aim to stop coaching centers from making false promises about their success rates, rankings, and admissions. For example, they cannot claim that every student will get into their desired college.
The guidelines also say that coaching centers need to get written permission before they use a student’s name, picture, or testimonials in their ads. Furthermore, they must tell students whether they paid for the courses themselves or if someone else sponsored their education.
Coaching centers now need to link up with the National Consumer Helpline (NCH) to help students complain about misleading ads and unfair practices. Verma noted that the NCH has helped resolve issues for students preparing for competitive exams like UPSC Civil Services, JEE, and NEET, resulting in refunds totaling ₹1.15 crore.
The government is acting quickly because of fierce competition for engineering and medical school spots and the exaggerated claims made in ads, which sometimes lead to serious stress and even tragic outcomes for students. Recently, a coaching center, Sriram’s IAS, was fined ₹3 lakhs for making false claims in their advertisements.
The rise of coaching centers has caused many concerns. This is especially true in Kota, Rajasthan, where many students come to study. Many feel overwhelmed as they prepare for their exams, often living far away from their families.
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