The government has reported that, over the past three years, they’ve received 73 complaints about inappropriate and rude advertisements on private TV channels. L Murugan, the Minister of State for Information and Broadcasting, shared this information in the Rajya Sabha. He explained that there’s a three-step system in place to deal with these complaints.
This system includes:
1. Self-regulation by TV broadcasters – They manage their own content.
2. Self-regulation by groups created by broadcasters – These groups help ensure standards are met.
3. Oversight from the central government – The government checks if everything is okay.
When advertisements break the rules, the government takes actions like issuing warnings, asking for apologies, and even taking ads off-air.
In another response, Murugan mentioned that streaming platforms (OTT) must follow specific rules in the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. These rules are meant to keep content safe and appropriate. They require OTT platforms to sort their content into five age-based categories and to make sure they don’t show anything illegal. The guidelines also remind them to consider the time and culture of the content they’re sharing. Additionally, the rules encourage platforms to keep kids safe by restricting content that isn’t suitable for them
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