IndiGo, India’s biggest airline, has decided to take legal action against Mahindra Electric for naming its new car “BE 6e”. The airline claims that “6E” is their unique identifier, which they use for many services. These include things like 6E Prime, which gives customers perks such as choosing their seats, priority check-in, and free snacks, and 6E Flex, which allows passengers to change their flights anytime without extra charges.
IndiGo filed the lawsuit on December 4, 2024, and the case will be reviewed on December 9. Interestingly, Justice Amit Bansal has stepped aside from the hearing.
Mahindra has expressed a desire to discuss this matter with IndiGo. According to Sandeep Sethi, the lawyer for IndiGo, the airline registered the name “6E Link” in 2015 to protect their brand.
On the other hand, Mahindra registered “BE 6e” on November 25, 2024, allowing them to use “6e” for many types of vehicles, not just cars.
The Mahindra BE 6e is a sporty compact SUV set to hit the market in February 2025, priced at around ₹18.90 lakh. It will compete with other electric vehicles like the Tata Curvv EV, MG ZS EV, and the upcoming Hyundai Creta EV.
Leave a Reply