Mahindra & Mahindra recently announced that they are talking with InterGlobe Aviation, the company that owns IndiGo airlines. This conversation is about a trademark issue involving the name “6e” used for one of their new electric cars. Mahindra has launched two electric models: the BE 6e and XEV 9e. They believe that their trademark “BE 6e” is different from IndiGo’s “6E,” which is used as an airline code, and so there shouldn’t be any confusion.
In a statement, Mahindra said that they understand IndiGo’s concerns about their reputation and did not mean to create any problems. As Mahindra looks to resolve this issue amicably, they continue to defend their trademark application for “BE 6e,” which falls under vehicles.
IndiGo has filed a lawsuit against Mahindra, claiming that they are misusing their trademark. However, Mahindra insists that their mark is not the same as IndiGo’s and that the differences are clear. The design of the two names is also very different.
On November 26, Mahindra introduced its new models, the BE 6e and XEV 9e, with deliveries set to start in February or March of next year. The BE 6e can travel up to 682 km on a full charge, while the XEV 9e can go 656 km. IndiGo is currently challenging Mahindra’s trademark in court.
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